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TECHNOLOGY FOR ACCOUNTANTS
IT Support & Advice For Australian Accountants

What trends will dominate influencer marketing in 2018?

Over the past few years, influencer marketing has seen a gradual rise in interest. Although it is a relatively new marketing strategy, influencer marketing allows businesses and brands increase their presence, reach, and awareness among audiences across various social media platforms.

In 2017, more than 60 percent of global marketers expanded their budgets and invested more finances towards influencer marketing. This growth and success only mean that 2018 will see a higher interest in influencer marketing from marketers all around the globe. So, what influencer marketing trends are expected to take over this year?

Want to Beat Your 2018 Sales Target?

In the New Year, we all want to reach our targets and achieve our goals. Sales teams of businesses will have their targets set and will need to put strategies in place to achieve them. The world is changing too fast to be able to keep recycling old methods that have worked in the past, while some might stand the test of time others have to be upgraded. 2017 has seen a lot of technological advancements and it is time to put some of these new technologies to work in the New Year.

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Facebook's News Feed algorithm update is a wake-up call for business owners

Facebook is the world’s largest social media platform. Back in the early days, we dreaded every change that was made to the look of the platform. Each new layout was met with resistance until we got used to the look and feel. Eventually, the changes stopped being quite so disruptive to our lives and we started taking them in our stride. Until now that is.

Earlier this year Mark Zuckerberg announced a change is the Facebook algorithm which is going to affect the way content is displayed to users. While individual users could enjoy this new development, businesses that depend on FB for marketing need some new strategies.

Get The Right IT Support For Your Accounting Firm.

Choosing the right IT Support for your accounting firm is an important decision. There’s a lot at stake. It’s hard to know who you should trust with your precious data. You have to choose wisely if you want your firm to grow and prosper.

The trouble is there are all sorts of IT companies offering all sorts of prices and services. As a busy accountant, it’s hard to find time to make the right choice.

That’s why we’ve put together a comprehensive Guide for Accountants called:

“The Accountants Guide to IT Support Services and Fees.”