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TECHNOLOGY FOR ACCOUNTANTS
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What trends will dominate influencer marketing in 2018?

Over the past few years, influencer marketing has seen a gradual rise in interest. Although it is a relatively new marketing strategy, influencer marketing allows businesses and brands increase their presence, reach, and awareness among audiences across various social media platforms.

In 2017, more than 60 percent of global marketers expanded their budgets and invested more finances towards influencer marketing. This growth and success only mean that 2018 will see a higher interest in influencer marketing from marketers all around the globe. So, what influencer marketing trends are expected to take over this year?

Want to Beat Your 2018 Sales Target?

In the New Year, we all want to reach our targets and achieve our goals. Sales teams of businesses will have their targets set and will need to put strategies in place to achieve them. The world is changing too fast to be able to keep recycling old methods that have worked in the past, while some might stand the test of time others have to be upgraded. 2017 has seen a lot of technological advancements and it is time to put some of these new technologies to work in the New Year.

technology forecasting

Technological Forecasting

Technology forecasting is the whole host of processes that allows individuals and businesses to predict future applications of existing technologies, processes and managerial techniques. Technology forecasting basically deals with currently existing technological parameters such as the technical performance of equipment, development of advanced better performing future machines, accuracy and precision of current instruments, and other technological factors.

One of the main things to remember about technological forecasting is that it is primarily concerned with application-based technologies. The intention here is the development of useful technology which can be used on a mass scale. It doesn't specifically focus on concepts and prototypes or luxury products.

dark web access

How to safely access and navigate the Dark Web

The dark web can be accessed easily if one has the right tools and software. The internet that a typical a user views are only a small part of the otherwise hidden network. Most people are unaware of the fact that the internet that we see in search engines is not the complete internet. The dark web operates on an encrypted network that is completely anonymous. They mask their IPs hiding their content which can only be accessed through encryption-friendly software like the TOR browser. TOR is an open source project that provides its users with the onion routing protocol. To put it in a nutshell, data from the user’s PC is bounced across various computers which are running TOR, before reaching its final intended destination. This bouncing of the signal makes it extremely difficult to trace the traffic back to the source.